Privacy Policy for MDS Homes

Last Updated: June 2026

Welcome to MDS Homes (“we,” “us,” or “our”). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, submit a form, or interact with our digital advertisements.

Please read this Privacy Policy carefully. By accessing or using our website, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect information that identifies, relates to, or could reasonably be linked to you (“Personal Information”). We gather this information directly from you when you provide it to us.

1. Information You Provide to Us When you express interest in our home builds, request information, or contact us, you may voluntarily provide us with personal details through our online fill forms. This data typically includes:
   • Contact Information: First and last name, email address, phone number, and mailing address.
   • Preferences: Details regarding your homebuilding interests, budget, location preferences, or project timeline.
   • Communications: Records and copies of your correspondence (including emails and form submissions) if you contact us.
2. Information Collected Automatically When you visit our website, we automatically collect certain data regarding your device and browsing behavior using third-party tracking technologies. This includes:
   • Device Data: Your IP address, browser type, operating system, and device identifiers.
   • Usage Data: The pages you view, the time spent on those pages, referring website addresses, and the links you click.

2. How We Use Your Information

We use the information we collect to operate our business, provide you with our services, and communicate with you effectively. Specifically, we may use your data to:

• Generate Leads & Communicate: To contact you via phone calls, SMS, or email regarding your interest in our home builds, based on the contact information you provided in our fill forms.
• Provide Customer Support: To respond to your inquiries, questions, and requests.
• Improve Our Website: To analyze how users interact with our site, helping us enhance user experience, website layout, and content.
• Deliver Targeted Advertising: To measure the effectiveness of our marketing campaigns and deliver relevant advertisements to you across the internet.

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and hold certain information.

Google Analytics We use Google Analytics to analyze website traffic and user behavior. Google Analytics utilizes cookies to collect data such as your IP address, time of visit, and pages navigated. This information is transmitted to and stored by Google. We use this data to understand website usage and improve our digital presence.

Meta (Facebook) Pixel Our website uses the Meta Pixel to help us measure the return on investment of Facebook Ads, report on conversions, and build targeted audiences for future advertisements. The Meta Pixel allows Meta to track your behavior on our site after you click on a Facebook ad and connects this data to your Facebook profile.

4. How We Share Your Information

We do not sell your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: We may share data with trusted third-party vendors who assist us in operating our website, conducting our business, or servicing you (e.g., CRM software, email delivery services, web hosting), provided those parties agree to keep this information confidential.
• Marketing Platforms: As mentioned, data collected via the Meta Pixel and Google Analytics is shared with those respective platforms for analytics and marketing purposes.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

5. Telephone Consumer Protection Act (TCPA) Compliance

By submitting your phone number via our web forms, you expressly authorize MDS homes and its representatives to contact you via phone calls and text messages (SMS) at the number provided. 

You understand that your consent is not a condition of purchasing any goods or services. You may opt out of receiving phone calls or text messages at any time by informing the caller, replying “STOP” to a text message, or contacting us directly.

6. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access and Correction: You can request access to the personal data we hold about you and ask us to correct any inaccuracies.
• Deletion: You may request that we delete your personal information, subject to certain legal exceptions.
• Opting Out of Marketing: You can opt out of receiving marketing emails by clicking the “unsubscribe” link at the bottom of our emails.

7. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, please be aware that no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee its absolute security.

8. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us.